Be Her | Homepage

Who is Be Her?

We're the world's most innovative community of businesswomen in aesthetics - and we're forging the future of the industry together.


We have hundreds of members located throughout the United States - representing a broad range of industry experience. Some of our members have spent decades running a successful aesthetic practice - and many others are just beginning to enter the field from other medical backgrounds.


Wherever you are in your career, Be Her has a place for you. Join our thriving community today to access unparalleled resources including hands-on injector training, business knowledge, community networking, and mentorship opportunities.


Joining Be Her is (and will always be) free. We believe in Beauty Without Boundaries - and we're breaking down those boundaries by forming a community that has no fees to join or maintain membership status.

Member Benefits

Beauty has its benefits.  Check out some of the perks only Be Her members enjoy:

JOIN BE HER TO

Get Help Building Your Business

Building a successful business is never easy - but thankfully, Be Her members don't have to do it alone.
Be Her members have access to:

✓ An exclusive library of business-focused videos

✓ Financial calculators

✓ Mentorship from the women who "made it" in aesthetics

✓ Ready-to-post social media - with new content each month

JOIN BE HER TO

Master Injector Techniques

They say it takes 10,000 hours of practice to become an expert at something - but we bet it takes a lot less time than that when you have some help.
Be Her members have access to:

✓ Free, hands-on training when you purchase product from us*

✓ Video library to learn advanced techniques anytime, anywhere

✓ Clinical data, research papers, and safety info right from where you shop

JOIN BE HER TO

Shop with Members

Only Pricing

Be Her has hundreds of members located across the United States. With so many members, we're able to leverage our collective buying power to negotiate exclusive, rock-bottom pricing from aesthetic's biggest brands.
Be Her members have access to exclusive discounts on:

✓ Injectables from Merz Aesthetics, Revanesse, and Bellafill

✓ Injector supplies like syringes, cannulas, saline, and lidocaine

✓ Medical-grade skincare

✓ Aesthetic pharmaceuticals like semaglutide

✓ Handheld ultrasound, laser therapy, and pain management devices

JOIN BE HER TO

Build a Following for Your Business

It's practically impossible to build a thriving aesthetic business without being active on social media. We'll help you get the ball rolling.
Be Her members have access to:

✓ Hundreds of social media posts for Be Her's products

✓ Everything you need to start posting - designs, captions, and tags

✓ New content every month

JOIN BE HER TO

Build Your
Professional Network

One of the hardest parts of running your own practice is just how difficult it is to build a network. Join Be Her to be a part of a community of hundreds of aesthetic professionals across all ranges of experience. With so many members, it's never been easier to meet peers, mentors, and mentees... or maybe even your next best friend. 
Be Her members have access to:

✓ An exclusive library of business-focused videos

✓ Financial calculators to help build 

✓ Mentorship from the women who "made it" in aesthetics

✓ Ready-to-post social media - with new content each month

Our Partners

Be Her her members receive exclusive pricing on the most innovative brands in aesthetics, including:

What our Members Say

Meet Your Mentors

Some of the brightest minds in aesthetics are mentoring Be Her members

  • Dr. Randi Boyette, MBA

    Principal Visionary Leader of Be Her

    Randi Boyette stands at the forefront of the medical, aesthetics, and beauty marketing industries as a distinguished leader and innovator. Armed with an MBA from Harvard and a PhD from Montclair and Emory, Randi's academic prowess complements her strategic acumen.


    Currently serving as the CMO of NewBeauty and CEO of Spark Medical Marketing, Randi has spearheaded transformative growth and innovation. Her visionary leadership extends to founding SyncAI, pioneering the integration of AI into aesthetics marketing, setting new standards in digital strategy and customer engagement.


    During her tenure at NewBeauty, Randi orchestrated impactful digital marketing initiatives through a strategic collaboration with Spark, enhancing market presence and customer engagement. As CEO of Spark, she propelled the company to become North America's largest aesthetics marketing firm, servicing over 4,000 clinics and earning industry-wide recognition.


    Randi is a sought-after speaker and a distinguished member of Chief, leveraging her extensive career that includes pivotal roles in leading US marketing for esteemed brands like Dior, Hugo Boss, Chanel, and MAC. Her expertise in luxury brand marketing and strategic leadership underscores her commitment to driving industry standards and fostering innovation.

  • Kara McClanahan, CMPE

    Business Mentor

    Meet Kara McClanahan, a powerhouse in the aesthetics industry with over 28 years of experience. She's not just a leader – she's a mentor, a visionary, and a force for change.


    Kara's professional aesthetics journey started by becoming an esthetician herself, then grew into aesthetic practice management and further as an executive on the industry side in device and product sales. She went on to found Aesthetic Practice Partners in 2013, taking her expertise to the next level in strategically mentoring medical aesthetic practices with her highly regarded consulting support.


    Kara's impact goes far beyond the practice. She's a Board-Certified Medical Practice Executive, a certified Wellness and Professional Coach, and the driving force behind Empower Esthetics, a nonprofit dedicated to mentoring women, providing education and resources to empower their lives through careers in aesthetics. As a sought-after speaker and consultant, Kara is shaping the future of aesthetics, one business at a time.


    With a boundless passion for aesthetics, a commitment to empowering others, and a vision for a future where everyone can thrive, Kara McClanahan is devoted to collaborating and growing the aesthetics community.

  • Erin Courtway, APRN

    Master Injector | Owner of Prism Aesthetics

    Master Injector
    Owner of Prism Aesthetics

    Erin Courtway is a Family Nurse Practitioner, injector and owner of PRISM Aesthetics, located in Northwest Arkansas. She worked as an RN for seven years before, with a background in ER, ICU, medical surgery, and pharmaceuticals. Erin then finally found her way into aesthetics in the year of 2018. She finished out her RN career as a COVID-19 travel nurse in New York City for almost two months when the pandemic started—which she says changed her perspective on everything in life - for good!


    Erin has a deep passion for aesthetics and prides herself in being a voice in the women’s empowerment movement.


    Her vision is that PRISM Aesthetics will be a welcoming, diverse, & non-judgmental place where each and every client walks out feeling more confident and beautiful!

Join Be Her Today

Connect with the world's most innovative community of businesswomen in aesthetics - and let's forge the future of the industry together.

POSTAL ADDRESS

location_on   328 W Carson Blvd Charlotte, NC 28203

PHONE

phone   (800) 980-0522

EMAIL ADDRESS

alternate_email   sales@medshift.com
  • JOIN BE HER TO

    BUILD YOUR BUSINESS

    Being a business owner or entreprenuer doesn't have to mean you're on your own. Join Be Her to connect with like-minded businesswomen in aesthetics.

  • JOIN BE HER TO

    MASTER
    YOUR CRAFT

    Being a business owner or entreprenuer doesn't have to mean you're on your own. Join Be Her to connect with like-minded businesswomen in aesthetics.

  • JOIN BE HER TO

    EXCLUSIVE PRICING

    Being a business owner or entreprenuer doesn't have to mean you're on your own. Join Be Her to connect with like-minded businesswomen in aesthetics.

  • JOIN BE HER TO

    EXCLUSIVE PRICING

    Being a business owner or entreprenuer doesn't have to mean you're on your own. Join Be Her to connect with like-minded businesswomen in aesthetics.