Who is Be Her?
We're the world's most innovative community of businesswomen in aesthetics - and we're forging the future of the industry together.
We have hundreds of members located throughout the United States - representing a broad range of industry experience. Some of our members have spent decades running a successful aesthetic practice - and many others are just beginning to enter the field from other medical backgrounds.
Wherever you are in your career, Be Her has a place for you. Join our thriving community today to access unparalled resources including hands-on injector training, business knowledge, community networking, and mentorship opportunities.
Joining Be Her is (and will always be) free. We believe in Beauty Without Boundaries - and we're breaking down those boundaries by forming a community that has no fees to join or maintain membership status.
Member Benefits
Beauty has its benefits. Check out some of the perks only Be Her members enjoy:
Join Be Her to
Get help building your business
Building a successful business is never easy - but thankfully, Be Her members don't have to do it alone.
Be Her members have access to:
✓An exclusive library of business-focused videos
✓Financial calculators
✓Mentorship from the women who "made it" in aesthetics
✓Ready-to-post social media - with new content each month
Join Be Her to
Master injector techniques
They say it takes 10,000 hours of practice to become an expert at something - but we bet it takes a lot less time than that when you have some help.
Be Her members have access to:
✓Free, hands-on training when you purchase product from us*
✓Video library to learn advanced techniques anytime, anywhere
✓Clinical data, research papers, and safety info right from where you shop
Join Be Her to
Shop with members-only pricing
Be Her has hundreds of members located across the United States. With so many members, we're able to leverage our collective buying power to negotiate exclusive, rock-bottom pricing from aesthetic's biggest brands.
Be Her members have access to exclusive discounts on:
✓Injectables from Merz Aesthetics, Revanesse, and Bellafill
✓Injector supplies like syringes, cannulas, saline, and lidocaine
✓Medical-grade skincare
✓Aesthetic pharmaceuticals like semaglutide
✓Handheld ultrasound, laser therapy, and pain management devices
Join Be Her to
Build a following for your business
It's practically impossible to build a thriving aesthetic business without being active on social media. We'll help you get the ball rolling.
Be Her members have access to:
✓Hundreds of social media posts for the Be Her's products
✓Everything you need to start posting - designs, captions, and tags
✓New content every month
Join Be Her to
Build your professional network
One of the hardest parts of running your own practice is just how difficult it is to build a network. Join Be Her to be a part of a community of hundreds of aesthetic professionals across all ranges of experience. With so many members, it's never been easier to meet peers, mentors, and mentees... or maybe even your next best friend.
Be Her members have access to:
✓An exclusive library of business-focused videos
✓Financial calculators to help build
✓Mentorship from the women who "made it" in aesthetics
✓Ready-to-post social media - with new content each month
Our Partners
Be Her her members receive exclusive pricing on the most innovative brands in aesthetics, including:
What our Members Say
Meet Your Mentors
Some of the brightest minds in aesthetics are mentoring Be Her members
Bridget Williamson, PA-C
Master Injector | Owner of Pele Bonita Medical Aesthetics
Bridget Williamson, PA-C, brings a wealth of expertise and compassion to the field of healthcare, with a distinguished career spanning Medical Aesthetics, Hospital Medicine, and Alternative and Anti-Aging Medicine. She holds a Master of Physician Assistant Studies from Butler University, underpinning her commitment to excellence and patient care.Bridget's professional journey is marked by her proficiency in Aesthetics and Hospital Medicine, including specialized areas like Pulmonary/Critical Care. Her dedication extends beyond clinical practice; she is a founding member of Beauty Together, an influential organization empowering female colleagues in entrepreneurial pursuits within healthcare.With a proven track record of skill and empathy, Bridget Williamson, PA-C, continues to redefine standards in patient care and medical aesthetics, embodying Chief's values of leadership, collaboration, and innovation.
Dr. Randi Boyette, MBA
Principal Visionary Leader of Be Her
Randi Boyette stands at the forefront of the medical, aesthetics, and beauty marketing industries as a distinguished leader and innovator. Armed with an MBA from Harvard and a PhD from Montclair and Emory, Randi's academic prowess complements her strategic acumen.Currently serving as the CMO of NewBeauty and CEO of Spark Medical Marketing, Randi has spearheaded transformative growth and innovation. Her visionary leadership extends to founding SyncAI, pioneering the integration of AI into aesthetics marketing, setting new standards in digital strategy and customer engagement.During her tenure at NewBeauty, Randi orchestrated impactful digital marketing initiatives through a strategic collaboration with Spark, enhancing market presence and customer engagement. As CEO of Spark, she propelled the company to become North America's largest aesthetics marketing firm, servicing over 4,000 clinics and earning industry-wide recognition.Randi is a sought-after speaker and a distinguished member of Chief, leveraging her extensive career that includes pivotal roles in leading US marketing for esteemed brands like Dior, Hugo Boss, Chanel, and MAC. Her expertise in luxury brand marketing and strategic leadership underscores her commitment to driving industry standards and fostering innovation.
Kara McClanahan, CMPECEO & Executive Consultant
Kara McClanahan is a distinguished industry leader and mentor with an impressive 28-year tenure in the aesthetics field. Her journey began with the founding of KDS Consulting LLC in 2004, followed by the establishment of Aesthetic Practice Partners in 2013. Throughout her career, Kara has held pivotal roles such as Vice President of Operations, Practice Administrator, and VP of Sales, showcasing her deep-rooted expertise and leadership acumen.Kara is recognized as a Board Certified Medical Practice Executive and holds certifications as a Wellness and Professional Coach, underscoring her commitment to professional excellence and holistic care practices.Beyond her corporate achievements, Kara is the visionary behind Empower Esthetics, a nonprofit dedicated to mentoring women and awarding educational grants. As a sought-after speaker and consultant, she passionately trains aesthetic businesses and nurtures the next generation of leaders in the industry.Balancing her professional commitments with community service, Kara finds fulfillment as the wife of a law enforcement veteran, a devoted mother of five, and a proud "Glamma" since 2024. Her family provides the foundation for her endeavors, while her boundless passion for aesthetics continues to drive her mentorship and leadership in the field.
Bridget Williamson,
PA-C
Master Injector | Owner of Pele Bonita Medical Aesthetics
Bridget Williamson, PA-C, brings a wealth of expertise and compassion to the field of healthcare, with a distinguished career spanning Medical Aesthetics, Hospital Medicine, and Alternative and Anti-Aging Medicine. She holds a Master of Physician Assistant Studies from Butler University, underpinning her commitment to excellence and patient care.
Bridget's professional journey is marked by her proficiency in Aesthetics and Hospital Medicine, including specialized areas like Pulmonary/Critical Care. Her dedication extends beyond clinical practice; she is a founding member of Beauty Together, an influential organization empowering female colleagues in entrepreneurial pursuits within healthcare.
With a proven track record of skill and empathy, Bridget Williamson, PA-C, continues to redefine standards in patient care and medical aesthetics, embodying Chief's values of leadership, collaboration, and innovation.
Dr. Randi Boyette, MBA
CEO & Founder | Spark Medical Marketing
Chief Marketing Officer | New Beauty
Randi Boyette stands at the forefront of the medical, aesthetics, and beauty marketing industries as a distinguished leader and innovator. Armed with an MBA from Harvard and a PhD from Montclair and Emory, Randi's academic prowess complements her strategic acumen.
Currently serving as the CMO of NewBeauty and CEO of Spark Medical Marketing, Randi has spearheaded transformative growth and innovation. Her visionary leadership extends to founding SyncAI, pioneering the integration of AI into aesthetics marketing, setting new standards in digital strategy and customer engagement.
During her tenure at NewBeauty, Randi orchestrated impactful digital marketing initiatives through a strategic collaboration with Spark, enhancing market presence and customer engagement. As CEO of Spark, she propelled the company to become North America's largest aesthetics marketing firm, servicing over 4,000 clinics and earning industry-wide recognition.
Randi is a sought-after speaker and a distinguished member of Chief, leveraging her extensive career that includes pivotal roles in leading US marketing for esteemed brands like Dior, Hugo Boss, Chanel, and MAC. Her expertise in luxury brand marketing and strategic leadership underscores her commitment to driving industry standards and fostering innovation.
Kara McClanahan, CMPE
CEO & Executive Consultant
Kara McClanahan is a distinguished industry leader and mentor with an impressive 28-year tenure in the aesthetics field. Her journey began with the founding of KDS Consulting LLC in 2004, followed by the establishment of Aesthetic Practice Partners in 2013. Throughout her career, Kara has held pivotal roles such as Vice President of Operations, Practice Administrator, and VP of Sales, showcasing her deep-rooted expertise and leadership acumen.
Kara is recognized as a Board Certified Medical Practice Executive and holds certifications as a Wellness and Professional Coach, underscoring her commitment to professional excellence and holistic care practices.
Beyond her corporate achievements, Kara is the visionary behind Empower Esthetics, a nonprofit dedicated to mentoring women and awarding educational grants. As a sought-after speaker and consultant, she passionately trains aesthetic businesses and nurtures the next generation of leaders in the industry.
Balancing her professional commitments with community service, Kara finds fulfillment as the wife of a law enforcement veteran, a devoted mother of five, and a proud "Glamma" since 2024. Her family provides the foundation for her endeavors, while her boundless passion for aesthetics continues to drive her mentorship and leadership in the field.