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Q4 is here, and so is your opportunity to end the year on a high note. But let’s be real: finishing strong shouldn’t mean running your team ragged or hard selling every client who walks in the door. The secret? Focus on value, both for your team and your patients. Here’s some of my fave ways to engage, support & win at year end!

1. Quick Wins: Bundles, Promotions & Retail
(The Value-Added Way)

Seasonal Service Bundles:
Offer limited-time “Holiday Glow” or “Winter Refresh” bundles that combine your most-loved treatments with a take-home product. Position these as self-care packages or thoughtful gifts, not just deals. Make them intentional and unique from your standard service + product “bundles” with “limited time” and or limited quantity offers to it feel luxe and gives a sense of urgency!

Retail That Solves Problems:
Stock up on easy enhancements: travel-sized skin kits, nourishing serums, or SPF for winter sun. Instead of pushing products, have staff share quick “why this helps you” tips at checkout: educate, don’t sell. Your goal, make them feel like they “can’t leave without this”!

Effortless Gift Cards:
Promote e-gift cards through holiday season (not “today only”), with a small self-care bonus for the purchaser (“Buy $100, get $25 for yourself”). Frame it as a gift that lets clients treat themselves, too.

2. Incentivize and Empower Your Team

Your team is everything. Show appreciation, spark engagement, and keep the mood light as the year wraps up.

• Gratitude: Go beyond sales quotas. Reward teamwork, kindness, and creative solutions. Peer-nominated “above and beyond” awards can mean a lot.
• Learning = Earning: Offer brief paid “lunch & learns” refreshers on treatments and products, with fun incentives, like free samples, extra breaks, or a team lunch. It’s all about reengaging that sense of excitement over the treatments and products you offer! Get your reps involved to support!
• Mini Challenges: Run friendly, low-pressure contests: most positive reviews collected, best skincare tip shared with a client, or most creative holiday greeting.

3. Educate, Don’t Sell: Adding Real Value for Clients

Clients want to feel cared for, not “pitched.” Make education your differentiator.

• Complimentary Mini Consults: Offer quick “check-in” or treatment refreshers. Position these as your way of helping clients make smart, confident choices for the holidays, all while considering new treatments or products they haven’t yet experienced!
• Seasonal Education: Share simple tips by email, text, or in-person (YES, email marketing is still a thing and yes it actually works with the right strategy and messaging! But that is for another blog!): “How to protect your skin from dry winter air” or “Holiday-ready skin in 5 minutes.” Use your expertise to guide, not pressure, clients toward products or services that fit their needs.
• Self-Care Checklists: Send clients home with a “Holiday Self-Care Guide” or checklist, a gentle reminder you’re invested in their well-being and ultimate treatment outcome, not just their wallet.

4. Keep It Human: Small Touches, Big Impact

The magic is in the details. Here’s how to show you care:

• Personal Notes: Add handwritten thank-yous to purchases or treatment bags. Mention something specific from their visit. Now is the time to invest in showing you are invested in THEM! The little details make a big difference.
• Flexible Hours: Open up early morning, evening, or weekend appointments through holiday season to accommodate clients’ busy schedules. This is a great place to show value and ramp up your memberships by using this as a “VIP” or “membership only” perk!
• Team Spotlights: Feature a staff member on social and in office, sharing their favorite product or personal stories! Showcase their glow up treatments, fave holiday traditions, families… This builds deeper loyalty, clients want to support people, not just businesses.

5. Make Revenue the Byproduct, Not the Goal

When your team feels valued and your patients feel cared for, the numbers take care of themselves. Q4 is about creating moments that make people want to return and tell their friends, not just about squeezing every last dollar from the calendar.

Most importantly, align your objectives, know where you are (your KPIs) and where you want to be (your goals) and create a fun, meaningful and strategic plan to get there!

Here’s to finishing the year with heart, purpose, and a business that’s stronger for it.

- The BeHER Team

P.S. What’s your favorite way to add value or celebrate your team this season? Hit reply, we’d love to share your stories!