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Not Just Skin Deep: Why Community, Coaching, and Real Talk Power Aesthetic Entrepreneurs

Posted by Kara McClanahan on Jan 7th 2026

Let’s get real for a second. If you run an aesthetic practice or med spa, you already know it’s not
just about glowing skin and beautiful results, it’s about running a business, making smart moves,
and staying sane while you do it. Trends shift overnight, clients expect more, and the pressure?
It’s real. I’ve seen it firsthand, both in my own journey and in the stories of hundreds of women I
work with every day.

Here’s what most people won’t tell you: the best-run clinics and med spas all have something in
common. It’s not just fancy equipment or a killer Instagram game, it’s support. The kind that
comes from mentors, business coaches, and a community of peers who actually get it. According
to the International Coaching Federation, 86% of companies see a positive return on investment
from coaching. And owners with mentors? They’re 70% more likely to still be standing five
years in. That’s not luck, that’s strategy.

But here’s the secret sauce: it’s not just about having a coach or consultant in your corner. It’s
about having a circle, a tribe of women who have your back when you’re dealing with hiring
headaches, regulatory curveballs, or those “should I even keep going?” moments. Harvard
Business Review nailed it: 84% of entrepreneurs with strong peer networks feel more optimistic,
and businesses with peer support grow faster and innovate more. In aesthetics, where rules and
trends can flip in a heartbeat, your network is your safety net.

Finding the right people to support your business journey shouldn’t feel like another chore. Look
for coaches and consultants who have walked this path, who know the ins and outs of medical
aesthetics, and who care about your goals, not just your bottom line. Ask for referrals, book a
trial session, and trust your gut about chemistry. And when it comes to community? Choose one
where people show up for each other, share openly, and actually celebrate each other’s wins.

At Be Her, we’re all about dropping the competition and building true collaboration. Our
members get access to business coaching, networking, exclusive resources, and a community
that cheers you on through every high and low. Because in this industry, you need more than grit,
you need your people. And with the right circle, you can grow your business and actually enjoy
the ride.