Principal Visionary Leader of Be Her
Business Blueprint 101 with Dr. Randi Boyette, MBA
Business
Blueprint 101 with
Dr. Randi Boyette, MBA
In this engaging video series, Dr. Randi Boyette explains core marketing strategies that will help your practice succeed.
Lesson 1
How Med Spas Thrive in Economic Downturns
Dr. Randi Boyette shares strategies for med spas to thrive during economic downturns. She advises focusing on value by enhancing long-term benefits in service packages, offering flexible payment options, and prioritizing client relationships through personalized attention and loyalty programs. Dr. Boyette also stresses the importance of maintaining a strong marketing presence to reinforce trust and keep visibility high. These targeted strategies help med spas build loyalty and continue growing, even in challenging times.
Lesson 2
Influencer Marketing
Dr. Randi Boyette explores the power of influencer marketing for med spa owners. She explains how influencers build trust, create authentic connections, and drive growth by sharing real experiences with potential clients. Highlighting the impact of micro-influencers and real-life success stories, Dr. Boyette provides strategies for building genuine, effective influencer partnerships. The message is clear: influencer marketing, done with authenticity, strengthens credibility, community, and long-term client relationships, helping med spa businesses thrive.
Lesson 3
The Power of Online Reviews
Dr. Randi Boyette emphasizes the importance of online reviews for med spa success. She explains how positive reviews build credibility and attract new clients, while even negative reviews offer a chance to showcase excellent customer service. Dr. Boyette shares tips on encouraging reviews, handling negative feedback with empathy, and using reviews to improve services. By actively managing their online reputation, med spa owners can build trust, improve customer satisfaction, and ultimately grow their business.