Lesson 1
How Med Spas Thrive in Economic Downturns
Dr. Randi Boyette shares strategies for med spas to thrive during economic downturns. She advises focusing on value by enhancing long-term benefits in service packages, offering flexible payment options, and prioritizing client relationships through personalized attention and loyalty programs. Dr. Boyette also stresses the importance of maintaining a strong marketing presence to reinforce trust and keep visibility high. These targeted strategies help med spas build loyalty and continue growing, even in challenging times.
Lesson 2
Influencer Marketing
Dr. Randi Boyette explores the power of influencer marketing for med spa owners. She explains how influencers build trust, create authentic connections, and drive growth by sharing real experiences with potential clients. Highlighting the impact of micro-influencers and real-life success stories, Dr. Boyette provides strategies for building genuine, effective influencer partnerships. The message is clear: influencer marketing, done with authenticity, strengthens credibility, community, and long-term client relationships, helping med spa businesses thrive.
Lesson 3
The Power of Online Reviews
Dr. Randi Boyette emphasizes the importance of online reviews for med spa success. She explains how positive reviews build credibility and attract new clients, while even negative reviews offer a chance to showcase excellent customer service. Dr. Boyette shares tips on encouraging reviews, handling negative feedback with empathy, and using reviews to improve services. By actively managing their online reputation, med spa owners can build trust, improve customer satisfaction, and ultimately grow their business.
Lesson 4
GLP-1 Medications & the Future of Aesthetic Clinics
GLP-1 medications like semaglutide and tirzepatide are revolutionizing the weight loss industry, but what does this mean for aesthetic clinics? In this video, Dr. Randi Boyette breaks down the impact of GLP-1s on patient demand, revenue streams, and the future of aesthetic medicine. Learn about the latest industry trends, regulatory considerations, safety concerns, and key strategies clinics should implement to stay ahead. Discover how to adjust service offerings, educate patients, and build long-term retention programs in this rapidly evolving market. Don’t get left behind—watch now to future-proof your clinic!
Lesson 5
The Future of Body Contouring
in the GLP-1 Era
in the GLP-1 Era
With the rise of GLP-1 medications like semaglutide and tirzepatide, the demand for fat reduction treatments is shifting—but this isn’t the end of body contouring. In this video, Dr. Randi Boyette breaks down key industry trends, market data, and actionable strategies to help aesthetic clinics adapt and thrive. Learn how to reposition your services, educate patients, and offer complementary treatments like skin tightening and muscle toning to meet evolving patient needs. The future of aesthetics is about more than just weight loss—discover how to stay ahead in this changing landscape!
Lesson 6
Top Med Spa Marketing Trends for 2025: How to Stay Ahead
The aesthetics industry is evolving fast—are you keeping up? In this video, Dr. Randi Boyette breaks down the hottest med spa marketing trends for 2025, from AI-powered personalization and local SEO to influencer partnerships and membership models. Discover how to attract the right patients, boost engagement, and drive long-term profitability with cutting-edge digital strategies. Whether you're looking to enhance your social media presence, integrate wellness services, or future-proof your marketing with first-party data, these trends will set your practice up for success. Watch now and start leading the way!